Dacia
Redefining the Essentials. Dacia makes modern, thoughtful mobility more accessible by focusing on what truly matters. The brand creates vehicles that are refreshingly simple, genuinely practical and honest in their design and purpose. Combining ease of use, durability and a spirit of adventure with a responsible approach, every Dacia is engineered to deliver real value without unnecessary complexity or compromise.
Dacia’s story began in Romania in 1966. In 1968, Dacia and Renault signed a licensing agreement that enabled the production of the Renault 8 under the name Dacia 1100. In 2004, Renault increased its stake in Dacia to 99 percent, marking the beginning of a new era of growth. Since then, Dacia has become a significant force in the automotive industry and a strategic pillar of Renault Group.
With more than 10 million vehicles sold since 2004, Dacia has built its success on delivering exactly what customers value most: thoughtful design, everyday practicality and dependable quality at an exceptional price.
A unique business model enables Dacia to offer outstanding value for money, reflected in strong customer loyalty, a continuously expanding customer base and among the best residual values in its class. In 2026, Dacia is the second best-selling automotive brand among private customers in Europe, while Sandero remains Europe’s best-selling passenger car.
Dacia’s model range is designed to adapt effortlessly to both urban environments and life beyond the city limits. Built to stand the test of time, Dacia vehicles are made to accompany customers through every stage of life, whatever road lies ahead. Generous ground clearance, robust suspension systems and the use of durable, straightforward materials ensure lasting reliability and preserve strong resale value.
This philosophy has positioned Dacia as a uniquely forward-thinking proposition: a new car offering the reassurance of a comprehensive warranty, the practicality customers need and a compelling price point that competes not only with new vehicles, but also with many used-car alternatives.
Dacia’s importation to Finland began in 2009. In November 2010, the importation was taken over by Nordic Automotive Services Oy, part of the Bassadone Automotive Nordic group.