is now Auto Bassadone is now Auto Bassadone – Our work in renewing Finnish motoring continues under a new name.

Ready for publication 12.3.2024 at 07:30 AM.

Belonging to the Bassadone Automotive Nordic group, has served Finnish consumers for almost ten years, growing into one of Finland’s most significant car retail outlets. From the beginning, we have developed new, valuable services and ways of motoring for Finns. As the first in Finland and among the first in the world, we opened an online store where the entire car purchasing process, from presentation to delivery, can be handled. Private leasing, home deliveries, and many other services have pioneered the development of Finnish motoring.

Today, we take a significant step forward: The retail business gets a new name—Auto Bassadone. This change brings the importer’s retail business closer to the parent company. At the same time, we celebrate the traditions and values of our family company as Bassadone turns a respectable 120-year-old this year. The new name also reflects our attitude, which has always been on the side of the Finnish motorist. Everything is encapsulated in our motto: “The Motorist’s Expert.”
The name change does not affect the ownership base or staff; our skilled teams continue their work with pride and even more professionalism. Our commitment to the everyday lives of Finnish motorists and our passion for the brands we represent is further strengthened. We want to help our customers so they can enjoy and benefit from the new motoring possibilities.

Auto Bassadone is the right option for many consumers, as our selection includes 16 different brands, over 320 car models, and more than 1,000 used cars. Both new and used can be obtained from us with a leasing agreement, and as a convenient option, we also offer short-term mini-leasing, which is the right solution in some life situations. To make everyday motoring as smooth and carefree as possible, our brand service operates as usual in Turku, Tampere, Hämeenlinna, Espoo, and Vantaa.

The name was originally chosen to emphasize that we have the only real car online store where a customer can handle the entire car-buying process from the comfort of their sofa. The online store continues and will operate in the future on the website. Over 200 Finnish motoring experts are always ready to help our customers enjoy the new possibilities of motoring—both online and in our six stores.

“It is a great honour to now also raise our owner’s surname to the name of the retail business. At the same time, it brings us a great responsibility – we want to carry the name in all conditions according to the values of the company group. I am convinced that our owner can be proud of the coming years. The name change is a consistent part of our long-term strategy as an importer and retailer in Finland and the Baltics. In the future, we will be one of the big players in car sales and look forward to challenging our competitors while continuing to develop the market. We strongly believe in the vitality of the automotive industry and new car sales, now and in the future,” comments Antti Ruhanen.

“For our customers, Auto Bassadone means even better and more expert service, the best service solutions in the industry, and a comprehensive product range. Although the online car store is removed from our name, the focus on developing the online car store continues at least as strongly as before. We will continue to be the pioneers of digital service processes in the automotive industry and the engine of positive change – both online and in the store, and on the road, in the daily life of the motorist. Carrying the name of our international parent company, Auto Bassadone will be an even stronger player in the corporate car market,” says Tomi Orava.

Watch a video about the rebranding:

For more information:
Bassadone Automotive Nordic, CEO, Antti Ruhanen 040 700 6282,
Auto Bassadone, Managing Director, Tomi Orava 040 848 4054,



Auto Bassadone is one of Finland’s largest retailers of new cars. It is Finland’s first online store where a customer can buy their car online from start to finish while trading in their old car. In addition to the online store, Auto Bassadone serves passenger and commercial vehicle customers in Vantaa, Tampere, Turku, Hämeenlinna, and Espoo stores. Auto Bassadone employs about 200 retail and service professionals.



Bassadone Automotive Nordic Oy is part of the Bassadone Automotive Group, a corporation that operates globally as an importer and retailer of several car brands. Bassadone Automotive Group is a family-owned company, established in 1904. In Finland and the Baltics, Bassadone Automotive Nordic has been operational since 1997, for 25 years now. In Finland, Bassadone Automotive Nordic acts as the parent company for the import companies of 16 well-known car brands. The operations of Bassadone in Finland and the Baltics are continually growing and evolving, and we are pioneers in the shift towards service-based motoring.

Bassadone Automotive Nordic proudly carries the internationally respected Great Place To Work® certification, being the first in the automotive sector in Finland to do so. This acknowledgment speaks volumes about our company’s excellent employee experience and our staff’s professional pride. Bassadone Automotive Nordic employs around 600 automotive professionals in Finland and the Baltics, and our company has been selected as one of Finland’s Best Workplaces in the years 2021, 2022, and 2023.

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