Bassadone Automotive Nordic has been recognized as one of the best workplaces in Finland for the fourth time.

Finland’s Best Workplaces were announced on Wednesday, March 20, and Bassadone Automotive Nordic group was recognized as the 7th best workplace in the large companies category. Bassadone Automotive Nordic has received the Great Place To Work certification four times in Finland, three times in Estonia, and twice in Latvia.

Renowned for its innovative approach in the traditional automotive industry, Bassadone Automotive Nordic Ltd. has been recognised for the fourth time as one of Finland’s Best Workplaces. On the list published on Wednesday, March 20, Bassadone ranked 7th  in the large companies category. The company, which heavily invests in its personnel, has earned the GPTW certification in Finland for four consecutive years. Bassadone has received the certification three times in Estonia, and in Latvia, it has been received twice. Bassadone has pioneered the automotive industry in terms of GPTW development, being Finland’s first GPTW-certified automotive company in 2020.

The year 2023 marked a period of strong growth for Bassadone. The group’s import operations expanded in Finland and the Baltic countries with Alfa Romeo, Fiat, Jeep, and Opel. In the Baltic countries, the group started also as Nissan’s importer. The group’s retail business expanded with three new outlets. Starting in March 2024, the group’s retail operations in Finland and the Baltics will be known as Auto Bassadone. Despite challenging economic conditions, the company sold 21,000 new cars during the year, with a turnover of 720 million euros.

The Best Places to Work list ranking is based on the Trust Index employee survey results led by Great Place To Work. The Trust Index score of 78% in Finland indicates that the company’s employees enjoy their work and value their employer. 83% of Bassadone’s employees believe the company is a good place to work.

Our fourth consecutive placement on the Best Places to Work list indicates that at Bassadone, we genuinely strive to work together towards a common goal. Our workplace promotes a strong culture of trust—we have a low hierarchy and a very positive view of people throughout the organization. Positivity and caring for each other is present in all our actions,” says Selja Ratia-Kuosmanen, HR Director at Bassadone.

Bassadone aims to be The Most Admired company in the automotive industry and the best place to work. Employee well-being and satisfaction are essential parts of the company’s strategy. Bassadone also aims to attract new talents to the automotive sector by focusing on employee well-being.

The focus on employee well-being is evident in all aspects of the company’s operations. Bassadone has its own fitness instructor, leading weekly exercise classes where employees can engage in physical activity. There are also scheduled exercise breaks during the workday. The company organizes various events, such as different celebrations and well-being days. Employees can also access extensive well-being benefits and comprehensive occupational healthcare services.

Bassadone Automotive Nordic Oy, HR-manager Selja Ratia-Kuosmanen
+358 40 662 4642 /

Bassadone Automotive Nordic

Bassadone Automotive Nordic is part of the 120-year-old family-owned Bassadone Automotive Group. Bassadone imports and retails several car brands across different European countries. Established in 1997, Bassadone Automotive Nordic imports Alfa Romeo, Citroën, Dacia, Fiat, DS, Hyundai, Isuzu, Jeep, KGM, Lotus, Opel, Peugeot, Renault, and Suzuki vehicles to the Finnish market. The brands imported by Bassadone to the Baltic countries include Alfa Romeo, Citroën, Fiat, Hyundai, Isuzu, Jeep, KGM, Nissan, Opel, Peugeot, and Suzuki. In 2023, the group was Finland’s third-largest car importer, with a turnover of 720 million euros. Bassadone employs 600 automotive professionals in Finland and the Baltic countries.

Bassadone Automotive Nordic is the field’s most advanced provider of digital services. In addition to import operations, the group includes Bassadone Insurance Services, which offers insurance products, and the Eurorepar multi-brand spare parts and service chain. The company’s retail business, Auto Bassadone, was the first in Finland and among the first in the world to introduce an online car shop.

Great Place to Work® 

Great Place to Work® certification is granted by an external organization, Great Place to Work®, which operates in over 60 countries. The certificate can be awarded if the Trust Index© of the surveyed company exceeds 65 in extensive measurements. This means that at least seven out of ten company employees should perceive it as a good workplace. On average, the Trust Index© in Finnish working life is 38.

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